Zudio Website Redesign – Personal Project

Role: UI/UX Designer
Project Type: Self-Initiated
Tools Used: Figma
Duration: 7 Days

Overview:
This personal project involves the conceptual redesign of the official website for Zudio, a value-fashion sub-brand of Tata, inspired by the design language and user experience of Westside. The goal was to reimagine Zudio’s digital presence with a modern, user-friendly interface that reflects the brand's youthful, affordable, and fashion-forward identity.

Objectives:

• To streamline the online shopping experience for Zudio's customers.

• To maintain brand consistency while elevating the design to match contemporary fashion retail standards.

• To draw inspiration from Westside’s minimalist and clean UI/UX approach while tailoring it to suit Zudio’s brand values and target audience.

Key Features:

• A clean, mobile-first responsive layout with intuitive navigation.

• Category-based browsing with simplified filtering options.

• Engaging homepage visuals to highlight new arrivals and offers.

• A consistent visual identity with bold typography and vibrant product imagery.

Outcome:
The project showcases a refined digital storefront for Zudio that enhances user engagement and aligns with current e-commerce best practices. It demonstrates my ability to analyze brand aesthetics, draw inspiration from successful counterparts, and create thoughtful design solutions for the fashion retail space.